Ever since the 29 June 2012 announcement of a joint BMW-Toyota sports car, there has been relatively little said or…
Toyota, Lexus & Scion Connoisseurs
Category: News
A little over 2 weeks after Toyota filed a trio of UX trademarks – presumably for the Lexus brand –…
The month of February saw a trio of notable trademark filings by Toyota that seemingly hint at the Lexus brand’s…
Over 4 months before it was actually announced, we presciently wondered if Scion might join Saab, Mercury, Plymouth, Pontiac, Oldsmobile…
Four years after the 2012 debut of its LF-LC concept predictor, the production Lexus LC 500 range-topping 2+2 gran turismo…
Longtime readers of Kaizen Factor know of our respect for the writings and work of Bertel Schmitt and the Daily…
In a contemporary and future automotive world where B and lower C-segment crossover SUVs are the hottest and fastest-growing vehicle…
As Consumer Reports reveals the results of its latest (2015) Annual Auto Reliability Survey, there are no surprises at the…
Since last June, when we reported on several U.S. trademarks filed by Toyota and its Scion and Lexus brands, there…
The newest (and only one currently in production) of Toyota’s V6 engine families is the GR. Launched in 2002 as…
This past June 7th, what started out as simple commentary on the dyslexic’s delight (or would that be nightmare?) that…
In the course of researching and writing our previous Kaizen Factor story on recent Toyota and Scion trademark filings, we…
For an automotive make or model online fan forum to discover a new model trademark filing ahead of the A-list…
As we reported in our previous Kaizen Factor story, on Saturday 28 March, in the course of the season-opening VLN…
For those of us whose Lexus fandom extends into the domain of motorsports, past history has been filled with a…