Although Toyota’s launch of the Lexus luxury brand just over 30 years ago was primarily centered on the flagship LS…
Toyota, Lexus & Scion Connoisseurs
Category: Trademark filings
The Toyota Harrier most likely resonates only with hardcore followers and fans of Japan’s largest automaker (including its Lexus marque)…
A month prior to its public unveiling, Toyota North America’s Executive Vice President of Sales (and Toyota USA President of…
On 7 May 2018, Toyota registered the LQ trademark in the United States, under Serial Number 87909977, for “automobiles and…
Since its start in 1989, Toyota’s Lexus brand has been associated primarily with automobiles, with occasional detours into bicycles, hoverboards…
Hardcore, deep-dive Toyota fans know that, in the 21st century, the rarest, most sought-after ne plus ultra of Japanese domestic…
The long-rumored Lexus LC F became one step closer to reality when a European trademark application surfaced, as first reported…
A little over 2 weeks after Toyota filed a trio of UX trademarks – presumably for the Lexus brand –…
The month of February saw a trio of notable trademark filings by Toyota that seemingly hint at the Lexus brand’s…
Over 4 months before it was actually announced, we presciently wondered if Scion might join Saab, Mercury, Plymouth, Pontiac, Oldsmobile…
Since last June, when we reported on several U.S. trademarks filed by Toyota and its Scion and Lexus brands, there…
This past June 7th, what started out as simple commentary on the dyslexic’s delight (or would that be nightmare?) that…
In the course of researching and writing our previous Kaizen Factor story on recent Toyota and Scion trademark filings, we…
For an automotive make or model online fan forum to discover a new model trademark filing ahead of the A-list…