The month of February saw a trio of notable trademark filings by Toyota that seemingly hint at the Lexus brand’s…
Toyota, Lexus & Scion Connoisseurs
Category: Toyota
Over 4 months before it was actually announced, we presciently wondered if Scion might join Saab, Mercury, Plymouth, Pontiac, Oldsmobile…
Longtime readers of Kaizen Factor know of our respect for the writings and work of Bertel Schmitt and the Daily…
In a contemporary and future automotive world where B and lower C-segment crossover SUVs are the hottest and fastest-growing vehicle…
As Tuesday 27 October morphed into Wednesday the 28th on the United States east coast, this author was intently following…
As Consumer Reports reveals the results of its latest (2015) Annual Auto Reliability Survey, there are no surprises at the…
Since last June, when we reported on several U.S. trademarks filed by Toyota and its Scion and Lexus brands, there…
The newest (and only one currently in production) of Toyota’s V6 engine families is the GR. Launched in 2002 as…
As an unrepentant fan of the mindless lowbrow slapstick comedy of the National Lampoon’s Vacation film series, I was mildly…
This past June 7th, what started out as simple commentary on the dyslexic’s delight (or would that be nightmare?) that…
In the course of researching and writing our previous Kaizen Factor story on recent Toyota and Scion trademark filings, we…
For an automotive make or model online fan forum to discover a new model trademark filing ahead of the A-list…
After the late March accident that killed a spectator at the season-opening VLN race at Germany’s Nürburgring threatened the 43rd…
The previous piece this author wrote for Kaizen Factor, on the Toyota Harrier back in mid-January of this year, briefly…
Today, 5 years ago, on February 24, 2010, Toyoda CEO Akio Toyoda was mercilessly grilled in a show trial at the U.S. Congress for unintended acceleration that did, according to NASA, never happen. Picture Mark Fields, or Mary Barra, being screamed at in Chinese, or Japanese, by lawmakers in Beijing, or Tokyo, and you won’t begin to fathom the intentional trauma. Today, February 24, 2015, the production start of Toyota’s fuel cell vehicle, the Mirai, was celebrated in a line-off ceremony at the Motomachi plant in Toyota City, Japan. Just a happenstance? Not really.