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Scion’s SEMA Seven for 2011! Booth #20703

October 26, 2011 – Los Angeles, CA – It’s hell week and we’re quickly approaching opening day of the 2011 SEMA Show in Las Vegas. Luckily for Scion, they’re ahead of the game as they have completed all of their project cars in time for this year’s show while others are frantically adding the finishing touches as we speak. Just last night, Scion hosted a sneak preview of their new SEMA Show goodies at the very trendy Kim Sing Theater on Fig which is on the western edge of Chinatown in Los Angeles. This special event brought guests together from local and international locations. Invited media, the builders and a plethora of VIP guests had a chance to rub elbows, share stories and talk about cars while they dined on delicious drinks and hors d’oeuvres. Welcome to the car culture capital of the world!


Last year’s Scion Tuner Challenge paid hommage to our nation’s armed forces with an array of special build xB’s. This year, Scion will be showcasing seven projects in which .  four of these cars will be the all-new “Smart-er & Mini-er” iQ (3 of which will be featured in the Tuner Challenge and one trick chop top utility cruiser), two xB’s  a snowboarder’s dream ride & a VIP inspired Scion Canada Tuner Challenge Champ), and lastly one road race ready tC. You’ll be able to take a look at all these rides up close at booth# 20703 located on the northwest section of Central Hall at the Las Vegas Convention Center.


Tuner Challenge iQ by Michael Chang

Tuner Challenge iQ by Jon Sibal

Tuner Challenge iQ by Tatsu

iQ “Pit Boss” by Cartel

tC Gruppe S by Dynamic

Numeric xB by 686®

More photos can be found here: 10-26-11 Scion SEMA Preview GALLERY
Special thanks goes out to our friends at Scion USA!

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