The Toyota Harrier most likely resonates only with hardcore followers and fans of Japan’s largest automaker (including its Lexus marque)…
Toyota, Lexus & Scion Connoisseurs
Category: Informed Speculation
On 7 May 2018, Toyota registered the LQ trademark in the United States, under Serial Number 87909977, for “automobiles and…
The long-rumored Lexus LC F became one step closer to reality when a European trademark application surfaced, as first reported…
As we noted in a May 2016 article, the future of the 2nd-generation Lexus CT premium C-segment hatchback has been…
Every year since 1991, Bank of America’s Merrill Lynch corporate and investment banking division puts together their Car Wars study…
Trying to predict a carmaker’s future product pipeline and cadence of new-generation model releases is a fascinating sport for a…
Ever since the 29 June 2012 announcement of a joint BMW-Toyota sports car, there has been relatively little said or…
A little over 2 weeks after Toyota filed a trio of UX trademarks – presumably for the Lexus brand –…
On the sidelines of the January 2016 Detroit Auto Show and its world debut of the Lexus LC 500 sports/GT…
The month of February saw a trio of notable trademark filings by Toyota that seemingly hint at the Lexus brand’s…
In a contemporary and future automotive world where B and lower C-segment crossover SUVs are the hottest and fastest-growing vehicle…
This past June 7th, what started out as simple commentary on the dyslexic’s delight (or would that be nightmare?) that…
In the course of researching and writing our previous Kaizen Factor story on recent Toyota and Scion trademark filings, we…