On 7 May 2018, Toyota registered the LQ trademark in the United States, under Serial Number 87909977, for “automobiles and structural parts thereof”. But what is its significance or likely use? The fact that it’s two letters makes it, most likely, earmarked for Lexus, Toyota’s luxury marque. As such, it would designate the brand’s 13th […]
Since its start in 1989, Toyota’s Lexus brand has been associated primarily with automobiles, with occasional detours into bicycles, hoverboards and Skyjets for sci-fi films. Lest the world’s oceans feel abandoned in the quest for Experience Amazing, on 12 January 2017, Lexus unveiled the Sport Yacht Concept shown at right. At the time, Lexus was […]
As the 2017-2018 auto show season kicks off in this author’s home town of Miami, closely followed by the first of the truly international “A-list” shows in Frankfurt, we find auto shows themselves in a state of flux. Shock-and-awe unexpected surprise carmaker unveilings are few and far between, a quaint memory of the past. (The […]
The top-of-the-heap niche within the mid-size (E-segment) super sports luxury sedans of the recent past and present is the domain of boosted V8s boasting north of 500 hp. That would be the the previous-generation Jaguar XFR. Approach the 550 hp barrier, and the last-gen Jag XFR-S is there. Break through to 560 hp? Audi’s RS6 […]
Colloquially, to 86 something means to get rid of it, kill it or throw it out. So there was a hint of irony when Toyota discontinued the Scion brand that the FR-S model name was also 86ed in favor of…86! The carmaker itself couldn’t resist having some fun with this, titling the official announcement Toyota […]
