Just before Christmas 2010, Car & Driver‘s Justin Berkowitz discovered the logo at the top of this story, which he so aptly described as “clearly a cross section of a boxer engine, featuring one horizontally opposed piston on each side and a highly stylized number 86 inserted in the center where the crankshaft would live.” He went on to write that “it also gives an indication that Toyota is planning to use ’86’ in the production car’s name in some capacity”, the carmaker’s registering of the FR-S trademark notwithstanding.
As the logo spread throughout the internet, many a pundit wondered about its official veracity, thinking it might simply be the work of a zealous fan with an artistic bent. Now, however, comes word that this is, indeed, the real deal, as the logo has been filed officially by Toyota as a trademark in Canada and the US, under Canadian Trade-Mark Application number 1507700 (filed on December 14, 2010) and United States Trademark Serial Number 85200873 (filed on December 17, 2010).
It now remains to be seen how the FR-S and “boxer 86” logo filings fit together to give Toyota’s production version of FT-86 a proper name.
Our thanks to my.IS member k3vo for providing this information