If we rack our brains for a car that typifies Toyota, the brain will probably answer “Corolla.” Yet again, the brain is wrong. The eponymous Toyota, the car that embodies toughness, simplicity, and reliability, is the Toyota Land Cruiser. Launched in 1951 in support of the Korean War, the original Land Cruiser fathered a vast […]

The Korean War started in 1950, and so did the history of the Land Cruiser. The American Army needed utility vehicles, and Toyota delivered. In 1951, Toyota had a first prototype, more powerful than the U.S. Jeep, with a 84 hp 6-cylinder gasoline engine. In 1953, mass production started, and the “Toyota Jeep BJ” was […]

TMC has just announced their plans for motorsports in 2014 for Toyota Racing, Lexus Racing and Gazoo Racing. There is going to be a big push for motorsports this year as Toyota continues to reinvigorate passion into the brand.  This is a great step in the right direction as motorsports serves as a development test […]