The world of automotive Concours d’Elegance is a wildly and widely variable one. Wikipedia translates the French term as a “competition of elegance” (although “contest of elegance” is probably a more literal translation). Search most mainstream automotive media, and more than likely they’ll fixate on the elite, hoity-toity, 1-percenter world of ultra-rare automotive classics with […]
A little over 2 weeks after Toyota filed a trio of UX trademarks – presumably for the Lexus brand – another new crossover/SUV-centric trademark surfaced in Europe: RX 350 L. As with UX, the news first appeared on AutoGuide and then expanded upon in far greater detail by the Lexus Enthusiast blog. Three days after […]
On the sidelines of the January 2016 Detroit Auto Show and its world debut of the Lexus LC 500 sports/GT coupe, Lexus Enthusiast editor Kevin Watts made plans to interview outgoing Lexus International executive vice president Mark Templin. A day before the unveiling, Kevin solicited Lexus Enthusiast reader questions for Mr. Templin with one significant […]
The month of February saw a trio of notable trademark filings by Toyota that seemingly hint at the Lexus brand’s 12th model line and their 5th crossover/SUV, the UX. Initially revealed by AutoGuide and then expanded upon in far greater detail by the Lexus Enthusiast blog, the UX initials (we definitely agree with Lexus Enthusiast […]
Over 4 months before it was actually announced, we presciently wondered if Scion might join Saab, Mercury, Plymouth, Pontiac, Oldsmobile and so many others in the pantheon of defunct automotive brands. And, as we pondered the question of how existing Scion models would transition to the Toyota brand, we noted that U.S. trademarks for Auris […]
