Although Toyota’s launch of the Lexus luxury brand just over 30 years ago was primarily centered on the flagship LS 400, the carmaker quickly realized that a smaller, less expensive companion model was necessary. Japanese market derivatives of the 2nd-generation (V20) Toyota Camry (the Camry Prominent and Vista 4-door hardtop sedans, to be precise) were […]
The Toyota Harrier most likely resonates only with hardcore followers and fans of Japan’s largest automaker (including its Lexus marque) and regular Kaizen Factor readers. We wrote a pair of stories on the 3rd-generation (XU60) Harrier (on July 2013 and January 2015) primarily to debunk the widespread misconception that it was a thinly-veiled preview of […]
A month prior to its public unveiling, Toyota North America’s Executive Vice President of Sales (and Toyota USA President of Sales) Bob Carter had already hinted at production intent for its then-upcoming Lexus LF-1 Limitless flagship concept. In late December 2017, this set off a guessing game among Lexus Enthusiast forum members as to what […]
On 7 May 2018, Toyota registered the LQ trademark in the United States, under Serial Number 87909977, for “automobiles and structural parts thereof”. But what is its significance or likely use? The fact that it’s two letters makes it, most likely, earmarked for Lexus, Toyota’s luxury marque. As such, it would designate the brand’s 13th […]
- Kaizen Factor | Lexus registers LM 300h and LM 350 trademarks[…] Lexus registers LQ trademark [̷...
Since its start in 1989, Toyota’s Lexus brand has been associated primarily with automobiles, with occasional detours into bicycles, hoverboards and Skyjets for sci-fi films. Lest the world’s oceans feel abandoned in the quest for Experience Amazing, on 12 January 2017, Lexus unveiled the Sport Yacht Concept shown at right. At the time, Lexus was […]
As the 2017-2018 auto show season kicks off in this author’s home town of Miami, closely followed by the first of the truly international “A-list” shows in Frankfurt, we find auto shows themselves in a state of flux. Shock-and-awe unexpected surprise carmaker unveilings are few and far between, a quaint memory of the past. (The […]
Colloquially, to 86 something means to get rid of it, kill it or throw it out. So there was a hint of irony when Toyota discontinued the Scion brand that the FR-S model name was also 86ed in favor of…86! The carmaker itself couldn’t resist having some fun with this, titling the official announcement Toyota […]
Although I came of car-driving age in the waning days of the muscle-car era (right before the first energy crisis and the start of the Malaise Era), I was always the contrarian that gravitated towards lighter and smaller sports cars that prized quick handling in curves over sheer straight-line grunt. Perhaps it was the subliminal […]
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Hardcore, deep-dive Toyota fans know that, in the 21st century, the rarest, most sought-after ne plus ultra of Japanese domestic market (JDM) Toyota-branded high performance is represented by four initials: GRMN. Only a quintet of rare, limited-edition Toyotas were deemed worthy of wearing this vaunted badge. Just 100 copies each of four of them were […]
The long-rumored Lexus LC F became one step closer to reality when a European trademark application surfaced, as first reported by AutoGuide.com on February 4th. Our friends at the Lexus Enthusiast blog added that the actual European Union Intellectual Property Office filing for LC F was carried out the day before, under number 016313173. Australia’s […]
A late October 2016 article by Roger Schreffler of WardsAuto discussed Toyota’s revived interest in turbocharged engines. In writing about the largest of the carmaker’s two new gasoline-powered 4-cylinder turbo powerplants, Mr. Schreffler noted that The 2.0L gasoline 8AR-FTS, which debuted in April 2014 on the Lexus NX200t CUV, now is available on seven models. […]
Although the Fall 2016/2017 auto show season kicked off in Miami with world debuts of a Nissan mid-life facelift and new model/trim level variants from Nissan and Ford, it rolls into high gear at Los Angeles Auto Show in mid-November with “more than 50 vehicle debuts and 25 press conferences”, according to an e-mailed PR […]
Does each and every bit of information, rumor and innuendo reported by the legacy major print car magazines appear on their websites? Conventional wisdom would suggest so, but, in reality, that is not always the case. Car and Driver, for instance, tends to lag a month or two before their columnists’ writings migrate from the […]
Every year since 1991, Bank of America’s Merrill Lynch corporate and investment banking division puts together their Car Wars study that assesses the relative strength of each automaker’s product pipeline in the US. Most commentary articles out there tend to fixate on the study’s broad conclusions that X, Y or Z carmaker should see its […]
Ever since the 29 June 2012 announcement of a joint BMW-Toyota sports car, there has been relatively little said or shown in public save for a Toyota FT-1 concept or two, although consensus has centered around a 3rd-generation BMW Z4 roadster (possibly rechristened Z5) in conjunction with a Mk5 Toyota Supra (a trademark revived on […]