Colloquially, to 86 something means to get rid of it, kill it or throw it out. So there was a hint of irony when Toyota discontinued the Scion brand that the FR-S model name was also 86ed in favor of…86! The carmaker itself couldn’t resist having some fun with this, titling the official announcement Toyota […]
Back in late April of this year, Automotive News Europe‘s blog featured an entry by Nick Gibbs titled Lightweighting push puts pressure on leather . Its “teaser” introduction, citing the lighter weight of “an upmarket leather alternative” led me to expect a discussion on the use by luxury car brands of vinyl synthetic leather in […]
Every year since 1991, Bank of America’s Merrill Lynch corporate and investment banking division puts together their Car Wars study that assesses the relative strength of each automaker’s product pipeline in the US. Most commentary articles out there tend to fixate on the study’s broad conclusions that X, Y or Z carmaker should see its […]
Over 4 months before it was actually announced, we presciently wondered if Scion might join Saab, Mercury, Plymouth, Pontiac, Oldsmobile and so many others in the pantheon of defunct automotive brands. And, as we pondered the question of how existing Scion models would transition to the Toyota brand, we noted that U.S. trademarks for Auris […]
- Subaru Logo High Resolution – Eine weitere Auto-Bildergalerie[…] Download Image More @ kaizen-facto...
In a contemporary and future automotive world where B and lower C-segment crossover SUVs are the hottest and fastest-growing vehicle classes and most major carmakers are leading an inexorable march towards the holy grail of the fully autonomous vehicle, the traditional lightweight 2-seat roadster sports car is seemingly doomed to become the latest automotive dinosaur. […]
Since last June, when we reported on several U.S. trademarks filed by Toyota and its Scion and Lexus brands, there have been a number of new trademark and patent filings by Japan’s largest carmaker that are worthy of note. CH-R…er…C-HR On September 1, as the Toyota Europe Newsroom announced the global debut of the second […]
For an automotive make or model online fan forum to discover a new model trademark filing ahead of the A-list big boys of automotive journalism is hardly new or surprising in this day and age. I’ve been there. So chalk up one more for David, for the little guy when the administrator of the Supra […]
After the late March accident that killed a spectator at the season-opening VLN race at Germany’s Nürburgring threatened the 43rd annual ADAC Zurich 24 Hours of Nürburgring race and ultimately led to the imposition of speed limits on portions of the track, the show fortunately went on as scheduled. Of the 159 cars entered in […]
TMC has just announced their plans for motorsports in 2014 for Toyota Racing, Lexus Racing and Gazoo Racing. There is going to be a big push for motorsports this year as Toyota continues to reinvigorate passion into the brand. This is a great step in the right direction as motorsports serves as a development test […]
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With the Toyota FT-1 being the buzz of this year’s NAIAS in Detroit, Scion quietly revealed two new limited edition models at their display. This is big news for Scion enthusiasts as premium features once reserved for overseas models are now available in the limited production Monogram Series. Instead of being limited to just one […]
Toyota has shocked Detroit as they surprised the media yesterday morning with a car most people didn’t expect. No it wasn’t another hybrid or alternative fuel vehicle, it was a red hot two door rear wheel drive sports coupé called the FT-1. It was designed exclusively by Toyota’s Calty Design Research team to help kick […]
As the 2014 Tokyo Auto Salon kicked off today, GAZOO Racing has held a press conference today at their booth expressing their intent to enter in this year’s 24 Hours of Nürburgring endurance race in Germany. The grueling race event starts on June 19 for qualifiying and the race will start on June 21 and […]
Back in 1992, Kazunori Yamauchi, along with a group of 7 other individuals, set out to develop the original Gran Turismo racing video game for the Polyphony Digital subsidiary of Sony Computer Entertainment. Five years later, the initial game, for the original PlayStation game console finally went on sale to favorable reviews and an adoring […]
…but we’ll believe it when we see it. The notion of a sub-GT 86 rear-wheel-drive sports Toyota is hardly a new one, and is one we previously discussed as recently as October 2012 and as long ago as August 2010, and the particulars remain much the same as we noted then: mechanical bits from Toyota’s […]
- Lexus ES to be phased out? You’ve got to be kidding… | Kaizen Factor[...] ← A RWD 5-door Toyota hatchback as...
Recently, Top Gear Philippines’ Editor-in-Chief Vernon B. Sarne (whom we were privileged to meet at the 2010 Paris Motor Show) was fortunate enough to interview Tetsuya Tada, Toyota’s chief engineer for the joint Toyota/Subaru sports car project that led to the widely acclaimed Subaru BRZ and its Toyota iterations variously badged as Scion FR-S, Toyota […]
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