Toyota registers the Harrier trademark in the U.S. But why?
The Toyota Harrier most likely resonates only with hardcore followers and fans of Japan’s largest automaker (including its Lexus marque) and regular Kaizen Factor readers. We wrote a pair of stories on the 3rd-generation (XU60) Harrier (on July 2013 and January 2015) primarily to debunk the widespread misconception that it was a thinly-veiled preview of […]