November 24, 2010 – It’s no surprise to us but Toyota and Lexus have just been awarded “Best Resale Value” for “Best Brand” and “Best Luxury Brand” for 2010. Toyota has been a benchmark for quality in their 50+ year existence in the U.S. producing the Camry, the best selling car in the U.S. and […]

No sooner had this author posted our Informed Speculation: The 7 new Toyota and Lexus hybrids due by the end of 2012 story that co-editor Flipside909 stumbled upon a Yahoo News/AFP story stating that Toyota would, in fact, release 11 new hybrids by the end of calendar year 2012. Barring miscommunication between Toyota’s Japan and […]

November 20, 2010 -In their commitment to Lexus’ Pursuit of Perfection, the Cancer Treatment Centers of America / F-Sport 2008 Lexus LX 570 made their Pursuit of Victory by placing 1st in the Stock Full class in the 2010 Tecate SCORE Baja 1000. The drivers responsible for piloting the LX570 to victory is Joe Bacal, Bob Ditner, […]

Fresh from the east coast and a recent visit to the South Florida Auto Show in Miami, the Yellow LFA has made it back to the Golden State just like the Smoky Granite LFA (which recently came back from a NY event), which is now at the LA Auto Show. My friend Ryan, who happens […]

Coinciding with the public debut at the 2010 Los Angeles Auto Show of the Toyota RAV4 EV Demonstration Vehicle jointly developed by Toyota and Tesla, a press release in the Toyota USA Newsroom ends with this sentence: “Finally, by the end of 2012, Toyota will add seven all new (not next-generation) hybrid models to its […]

November 17, 2010  – Los Angeles, CA – Its that time again as the major auto show season in the U.S. kicks off at the 2010 Los Angeles Auto Show. There are more than 50 new vehicle debuts, including two major announcements from the Toyota camp. The first is the introduction of the Toyota RAV4 […]

This author has had the privilege of attending Press Previews for Lexus’ IS, IS F, IS C, HS and LFA models at different venues throughout the United States. In light of this, Lexus’ decision to hold the CT Press Preview in France, on the eve of the 2010 Paris Motor Show, might seem to border on the frivolous (not that […]

11/12/10 Virtual Lunch with Mark Templin! 12 PM On Friday November, 12, 2010 at 12 Noon Pacific Time / 1 PM Mountain Time / 2 PM Central Time / 3 PM Eastern Time, Lexus will be hosting a discussion with Lexus USA Vice President and General Manager, Mark Templin. This is a special opportunity for […]

We first caught a glimpse of the Yellow LFA a few months ago at the Lexus home base in Torrance. It has since traveled across the country to dealerships and prospects around the midwest and east coast. Just a few days ago, comedian and show host Adam Carolla took a stab at the Yellow Lexus LFA […]

November 1, 2010 – Las Vegas, CA – Greetings from Sin City where SEMA Show 2010 is starting in just a few hours. We will cover anything and everything Toyota, Lexus and Scion at the show this whole week. All the project cars, all the specialty vehicles…we will cover as much as possible. Stay tuned. […]

The supercar Lexus LFA will make its second visit to Las Vegas at this years SEMA Show 2010 in Pearl Gray. The LFA will sport a new set shoes designed by CEC Wheels. The wheel design looks like a blend of two old school Japanese wheel classics, The Yokohama Advan AVS Model T7 and the Advan […]

There’s a lot of pride in owning an car with a V8. It’s about the sound, the feel and most importantly the speed. The Lexus IS F is the first bona fide Lexus that meets this criteria. The heart of the beast is a 5.0L V8 pumping out 416 hp to the rear wheels. Now […]

September 28, 2010 – Paris, France – Lexus has come a long way since the inception of the world’s first premium luxury hybrid vehicle five years ago. Being the front-runner in hybrid technology, Lexus is the only luxury carmaker to offer a wide array of premium hybrid vehicles ranging from a crossover, an entry-level dedicated […]

Here is some epic footage of the Lexus Drift team in action from the Seattle, Las Vegas and Sonoma Formula D events.  This footage was taken just before the season finale which was held just recently at the Toyota Speedway in Irwindale, CA. Watch the Apex’i/Lexus Drift SC430 slide sideways for the perfect angle, courtesy […]

Few upcoming new vehicles have been the basis of so many conflicting rumors and twists and turns and sheer flat-out speculation as the Toyota/Subaru joint-venture sports coupe that was previewed by the Toyota FT-86 concept. Most surprisingly, the latest round of rumors are centered on additional variants and derivatives of a single model that itself […]