A recent invitation to sample the 2018 Lexus IS 350 for a week was, in a way, reminiscent of my NC vs ND Mazda Miata comparison from last year. While a 3rd-gen (NC) Miata is my weekend and mild weather (read winter in South Florida) fun ride, my daily driver is a 2011 Lexus IS […]
A month prior to its public unveiling, Toyota North America’s Executive Vice President of Sales (and Toyota USA President of Sales) Bob Carter had already hinted at production intent for its then-upcoming Lexus LF-1 Limitless flagship concept. In late December 2017, this set off a guessing game among Lexus Enthusiast forum members as to what […]
On 7 May 2018, Toyota registered the LQ trademark in the United States, under Serial Number 87909977, for “automobiles and structural parts thereof”. But what is its significance or likely use? The fact that it’s two letters makes it, most likely, earmarked for Lexus, Toyota’s luxury marque. As such, it would designate the brand’s 13th […]
- Kaizen Factor | Lexus registers LM 300h and LM 350 trademarks[…] Lexus registers LQ trademark [̷...
Since its start in 1989, Toyota’s Lexus brand has been associated primarily with automobiles, with occasional detours into bicycles, hoverboards and Skyjets for sci-fi films. Lest the world’s oceans feel abandoned in the quest for Experience Amazing, on 12 January 2017, Lexus unveiled the Sport Yacht Concept shown at right. At the time, Lexus was […]
Trying to predict a carmaker’s future product pipeline and cadence of new-generation model releases is a fascinating sport for a sizable portion of the car enthusiast community, yours truly among them. Among the automotive publication universe, Automotive News’ annual July/August predictions, going out 3 years or so, are widely read and commented on. Flying under […]
A little over 2 weeks after Toyota filed a trio of UX trademarks – presumably for the Lexus brand – another new crossover/SUV-centric trademark surfaced in Europe: RX 350 L. As with UX, the news first appeared on AutoGuide and then expanded upon in far greater detail by the Lexus Enthusiast blog. Three days after […]
On the sidelines of the January 2016 Detroit Auto Show and its world debut of the Lexus LC 500 sports/GT coupe, Lexus Enthusiast editor Kevin Watts made plans to interview outgoing Lexus International executive vice president Mark Templin. A day before the unveiling, Kevin solicited Lexus Enthusiast reader questions for Mr. Templin with one significant […]
Four years after the 2012 debut of its LF-LC concept predictor, the production Lexus LC 500 range-topping 2+2 gran turismo coupe was unveiled at the 2016 Detroit Auto Show, and promptly became the star of a show that admittedly was a somewhat tepid and low-key affair as far as significant or surprise unveilings. No unexpected […]
My.IS‘s Canada national forum moderator k3vo has learned that, on Monday 24 November 2014, Lexus registered U.S. and Canadian trademarks for LC500 (U.S. Application 86462781 / Canadian Application No. 1704062) and LC500h (U.S. Application 86462851 / Canadian Application No. 1704063). On Tuesday 25 November, Lexus followed suit in Australia, according to Kevin Watts of the […]
The long-awaited Lexus NX luxury compact crossover will premier at the 2014 Beijing International Automotive Exhibition. The press conference will be held on April 20 in the W3 hall at the China International Exhibition Center. The Lexus NX is based on the LF-NX concept which debuted last year at Frankfurt for the hybrid and Tokyo […]
Best Car magazine has just posted a rendering of a future Lexus SC luxury coupé. This sleek black rendering appears to be an “F SPORT” model judging by the fender badge and is based off of the CALTY-designed LF-LC concept which debuted at the 2012 NAIAS in Detroit. Now that we’re getting an RC coupé […]
Did Jim Lentz spill the beans on accident or did the graphics artist inadvertently make a mistake? Autoblog has discovered an accidental leak during a recording of the SAA Auto Outlook Conference on Youtube. This conference was held at Cobo Center just a day before the opening of the NAIAS press days. Jim Lentz, CEO […]
In the digital age we are immersed in, it’s inevitable that leaks will occur thanks to the power of the internet. I give Toyota a lot of credit for not allowing any leaks to happen especially with the convenience of smart phones and social media. Toyota UK had posted a teaser photo last month on […]
Another day…another report of a Toyota trademark filing. Or two of them, to be precise: NX 200t and NX 300h, both filed on 15 October 2012 for “use in association with automobiles and structural parts thereof”. In the United States, Trademark Application No. 85754116 was filed for NX 200t, and Trademark Application No. 85754176 for […]
- Lexus NX Leaked By Accident | Kaizen Factor[…] a little research on SAA’s we...
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- Speedborne.com » Report: Lexus trademarks "NX 200t" and "NX 300h"[...] site Kaizen Factor suggests that these ...