Every so often, one of the automotive industry-centric websites or organizations will publish Toyota and/or Lexus-centric predictions on the future of their model lineups, timelines for refreshes or new product launches and so forth. In the past, we’ve commented on forecasts from Bank of America Merrill Lynch Car Wars and Automotive News. Now comes a […]
On 7 May 2018, Toyota registered the LQ trademark in the United States, under Serial Number 87909977, for “automobiles and structural parts thereof”. But what is its significance or likely use? The fact that it’s two letters makes it, most likely, earmarked for Lexus, Toyota’s luxury marque. As such, it would designate the brand’s 13th […]
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The long-rumored Lexus LC F became one step closer to reality when a European trademark application surfaced, as first reported by AutoGuide.com on February 4th. Our friends at the Lexus Enthusiast blog added that the actual European Union Intellectual Property Office filing for LC F was carried out the day before, under number 016313173. Australia’s […]
Lexus invited yours truly and a handful of other automotive journalists and bloggers to attend the kickoff of the Lexus Performance Driving School at Palm Beach International Raceway in Jupiter (no, not the planet), Florida on Saturday 1 October 2016. This venue is centrally located (a 2 to 3-hour drive) from the Miami, Orlando and […]
Back in late April of this year, Automotive News Europe‘s blog featured an entry by Nick Gibbs titled Lightweighting push puts pressure on leather . Its “teaser” introduction, citing the lighter weight of “an upmarket leather alternative” led me to expect a discussion on the use by luxury car brands of vinyl synthetic leather in […]
Trying to predict a carmaker’s future product pipeline and cadence of new-generation model releases is a fascinating sport for a sizable portion of the car enthusiast community, yours truly among them. Among the automotive publication universe, Automotive News’ annual July/August predictions, going out 3 years or so, are widely read and commented on. Flying under […]
The world of automotive Concours d’Elegance is a wildly and widely variable one. Wikipedia translates the French term as a “competition of elegance” (although “contest of elegance” is probably a more literal translation). Search most mainstream automotive media, and more than likely they’ll fixate on the elite, hoity-toity, 1-percenter world of ultra-rare automotive classics with […]
Four years after the 2012 debut of its LF-LC concept predictor, the production Lexus LC 500 range-topping 2+2 gran turismo coupe was unveiled at the 2016 Detroit Auto Show, and promptly became the star of a show that admittedly was a somewhat tepid and low-key affair as far as significant or surprise unveilings. No unexpected […]
Since last June, when we reported on several U.S. trademarks filed by Toyota and its Scion and Lexus brands, there have been a number of new trademark and patent filings by Japan’s largest carmaker that are worthy of note. CH-R…er…C-HR On September 1, as the Toyota Europe Newsroom announced the global debut of the second […]
In the course of researching and writing our previous Kaizen Factor story on recent Toyota and Scion trademark filings, we also stumbled upon a number of new trademarks surely earmarked for the Lexus brand. Most of these are simply a matter of United States Patent and Trademark Office filings for trademarks previously registered in Europe […]
My.IS‘s Canada national forum moderator k3vo has learned that, on Monday 24 November 2014, Lexus registered U.S. and Canadian trademarks for LC500 (U.S. Application 86462781 / Canadian Application No. 1704062) and LC500h (U.S. Application 86462851 / Canadian Application No. 1704063). On Tuesday 25 November, Lexus followed suit in Australia, according to Kevin Watts of the […]
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