Since last June, when we reported on several U.S. trademarks filed by Toyota and its Scion and Lexus brands, there have been a number of new trademark and patent filings by Japan’s largest carmaker that are worthy of note. CH-R…er…C-HR On September 1, as the Toyota Europe Newsroom announced the global debut of the second […]

Toyota has officially debuted the TRD Pro Series of trucks this morning at the McCormick Place in Chicago. Instead of being out in the frigid snow, V.P. of Toyota Marketing, Jack Hollis introduced the TRD Pro Tundra, 4Runner and Tacoma live in front of the media in a special built indoor off-road course. The TRD […]

For years Toyota Racing Development has enhanced Toyota products from an aesthetic and performance standpoint. On February 6, Toyota is going to introduce a new “TRD Pro” line of vehicle at the Chicago Auto Show. A video has recently been posted up showing three different Toyota models trailblazing through the desert. In the video, quick […]

As the calendar turns from 2012 to 2013 and we look back at our previous predictions (some dating back to 2010) on what new or revised models Toyota, Scion and Lexus models were launched, we are reminded that Toyota is a company that is always Moving Forward, even though its new tagline is “Let’s Go […]

Over two years ago, the first thing this author wrote for Kaizen Factor included these passages: Although Toyota President Akio Toyoda famously stated at the 2009 Management Briefing Seminars in Traverse City, Michigan that “Toyota is not the kind of company that is good at alliances”, his namesake company’s actions have sometimes belied these words. […]

Ahhh… Pavlov and the conditioned reflex. For those of you that stayed awake during high school science or psychology classes, this was the famous experiment where Russian physiologist Ivan Pavlov would ring a bell at the same time as offering a dog food, with the latter making the dog salivate in anticipation. Eventually, the dog […]

Troy Sumitomo is no stranger to making concept cars a reality. As the man with the plan at Five Axis, he’s responsible for building many Lexus concept cars including the Five Axis Concept IS F, GS F-Sport, IS F-Sport Sedan, Convertible, and of course the Yellow Lexus LF-Ch Concept that eventually gave birth to the […]