October 26, 2011 – Los Angeles, CA – It’s hell week and we’re quickly approaching opening day of the 2011 SEMA Show in Las Vegas. Luckily for Scion, they’re ahead of the game as they have completed all of their project cars in time for this year’s show while others are frantically adding the finishing […]

In the Internet age of automotive journalism, it has become something of a cottage industry to scan and post press brochures and internal training and information material ahead of their official release. This author certainly recalls the pivotal role played by World Car Fans in leaking the Lexus CT 200h press brochure a week ahead […]

For us plebeian non-subscribers of WardsAuto.com, an article by Christie Schweinsberg titled Scion Slates First Detroit Show News Conference; 3,000 Hand-Raisers for FR-S only included this introductory teaser: Within eight or nine days of clandestinely listing the FR-S on Scion.com’s homepage, the brand received requests for information from 3,000 hand-raisers. Intrigued, we headed over to […]

For a carmaker that has frequently been lambasted as an unenthusiastic maker of rolling appliances, Toyota has certainly been showing a lot of unconventional motorsports initiatives lately. Within the past month and a half Toyota has shattered the Nürburgring electric vehicle lap record, set a fastest production car lap of the Nürburgring with the Lexus […]